Y-3: Yamamoto’s Dream A Film Explores the Enigmatic Designer's Game-Changing Collaboration With Adidas

Y-3: Yamamoto’s Dream

4 comments

Y-3: Yamamoto’s Dream

Theo Stanley

Y-3: Yamamoto’s Dream

MY RATING

AVG OF 8 RATINGS
RATE THIS VIDEO
MY RATING
EDIT RATING

RATE THIS VIDEO

COMMUNITY RATING

4.5

AVERAGE OF 8 RATINGS

Fashion & Beauty

Y-3: Yamamoto’s Dream

A Film Explores the Enigmatic Designer's Game-Changing Collaboration With Adidas

Honored by everyone from the CFDA to the French government, the radically innovative designer Yohji Yamamoto has challenged our perceptions of fashion since his debut collection in 1977 with his play on proportion, androgyny and asymmetry. To coincide with the ten-year anniversary of Y-3, the cutting-edge collaboration between Yamamoto and Adidas—for which football legend Zinedine Zidane is brand ambassador—today we present the trailer for the documentary Yohji Yamamoto: This is My Dream. The Japanese virtuoso, a man shrouded in mystery, invited director Theo Stanley to shadow him for several months as he readied the performance-based Y-3’s spring/summer 2010 collection. "Yohji operates at the center of his constructed world, an environment that has been severely reduced to quiet any visual disturbances that would distract from his vision," recalls Stanley. "His conceptual drive and dedication to both aesthetics and craft enable him to be always reaching forward." Yamamoto spoke exclusively to NOWNESS about his long-standing partnership with Adidas.

How would you describe Y-3 as a collaborative project?
Distant DNA got married and had a successful baby. You have to [treat] Y-3 [like it is] an independent human. In that way the brand already has its own character.
 
How does the collaborative process between you and Adidas work?
Adidas is a very personal inspiration to me. It has enriched my creative life. Both teams are in constant contact and communicate continuously. There are many meetings to develop the collection together. It's an important exchange between different cultures and different ideas.

Do your catwalk collections inspire Y3, and vice versa? 
Both sides are a totally free and creative process, the two worlds are parallel.
 
How did you find the experience of being shadowed by the documentary team?
They have been very respectful and non-intrusive––I hardly noticed that they were around!

Y-3's new store has just opened at 54 Conduit Street, London, W1S 2YY. Catch our exclusive interview with football legend Zinedine Zidane at the opening here.

RELATED TOPICS

MORE TO LOVE

Rambert x (LA)HORDE: Bring Your Own

In a major collaboration with (LA)HORDE, Rambert dancers take on the French company’s work at London’s Southbank Centre for Bring Your Own. Gritty, sensual, and fiercely real, the explosive programme presents (LA)HORDE’s choreography in three parts – channeling the energy and spirit of Lindy Hop through today’s lens for Hop(e)storm, exploring intimacy, consent and sex-positivity under the neon lights of the LA club scene for Weather is Sweet, and taking a visceral look inwards at what we stand for in A Room With a View. Bring Your Own is the first chapter of a dynamic collaboration between Rambert and (LA)HORDE, premiering ahead of performances at The Lowry in Salford and Truro’s Hall for Cornwall. 7 - 10 May 2025.

SMAC San Marco Art Centre Opens

A pioneering new arts center in Venice, spanning visual arts, architecture, fashion, technology, and film, SMAC opens to the public on 9 May. Taking over the second floor of the Procuratie in Piazza San Marco, SMAC examines contemporary visual culture against history, science, philosophy, and society from a new exhibition space comprising 16 galleries. To coincide with the 19th International Architecture Exhibition, La Biennale di Venezia 2025, SMAC’s inaugural programme features two solo exhibitions dedicated to Australian modern architect Harry Seidler and pioneering Korean landscape designer Jung Youngsun – ahead of an upcoming programme realised in collaboration with world-class international institutions and curators. Opens 9 May.

David Hockney 25

David Hockney, one of the most influential artists of the 20th and 21st centuries, has taken over the entire building of the Fondation Louis Vuitton for an exhibition that is exceptional in its scale and originality. David Hockey 25 brings together more than 400 of his works (from 1955 to 2025), including paintings from international, institutional, and private collections, as well as works from the artist’s own studio and Foundation. The exhibition shows how the artist has continually renewed both his subjects and his mode of expression, reinventing his art with the use of new media to become a champion of new technologies. Until 31 August.

Y-3: Yamamoto’s Dream

  4.5